The monthly Brand Reputation Rankings for Stars have been announced for this month. And you would be correct if you guessed BTS came in on top again.
With a brand reputation index of 11,052,255, BTS topped the list for the month of April. This is a 32.22% increase in their index since last month. Lim Young Woong came in second and boy group Bigbang came in third this month with brand reputation rankings of 8,501,064 and 6,362,585 respectively.
Additionally, soccer player Son Heugmin, and soloist and actress IU got fourth and fifth in the list with a brand reputation index of 5,955,945 and 5,413,408, respectively.
The rankings were calculated using big data collected from 23 March to 23 April, and an examination of the singer's consumer engagement, media coverage, communication, and community awareness indexes.
Here is the list of the top 20 stars with the highest Brand Reputation Rankings for this month:
- Lim Young Woong
- Son Heung Min
- Son Ye Jin
- Ryu Hyun Jin
- Kim Joon Ho
- Lee Chan Won
- Im Chang Jung
- Yoo Jae Suk
- Oh My Girl
- Girls’ Generation