May brand image rankings for girl groups have been released by the Korean Business Research Institute.
With a brand reputation index of 3,896,773 - which is a spectacular 71.91% more than their index last month, Ive rose to number one this month. They had “LOVE DIVE,” “Billboard” and “YouTube” as the top-ranking phrases in their keyword analysis and “flawless,” “charming” and “bold” as their top-ranking related terms.
With a brand reputation index of 3,566,325, (G)I-dle slid down to second place on the list this month. Blackpink came in third with an index of 3,185,684. WJSN and Red Velvet rounded up the top five spots at fourth and fifth places, respectively.
The rankings were calculated using big data collected from 8 April to 8 May, and an examination of many boy groups’ consumer engagement, media coverage, communication, and community awareness indexes.
Here is the list of top 20 girl groups who topped the May list:
- Red Velvet
- Oh My Girl
- Le Sserafim
- Girls’ Generation
- Brave Girls
- Girl’s Day