November Variety Show Brand Reputation Rankings Revealed

The monthly Brand Reputation Rankings for Variety Shows have been announced for the month of November.

With a brand reputation index of 6,405,867 MBC show I Live Alone (also known as Home Alone) maintained its position at the top of this list for the month of November. The show had “Jun Hyun Moo,” “Honey J,” and “Lee Chanhyuk” as the top-ranking phrases in their keyword analysis and “reveal,” “award,” and “not air” as their top-ranking related terms. Their positivity-negativity analysis ratio is 80.53% positive.

SBS show Running Man climbed up to the second spot with a brand reputation index of 5,257,822 which is an impressive 22.27% increase in its numbers since last month. The KBS show National Singing Contest came in third with a brand reputation ranking of 4,263,563 marking a 12.74% rise in their score compared to October.

JTBC’s Knowing Bros (also known as Men From Mars) and SBS show My Little Old Boy got fourth and fifth in the list, respectively.

The rankings were calculated using big data collected from 6 October to 6 November, and an examination of 50 variety shows' consumer engagement, media coverage, communication, and community awareness indexes.

Here is the list of the top 20 variety shows’ with the highest Brand Reputation Rankings for this month:

1. Home Alone (I Live Alone)
2. Running Man
3. National Singing Contest
4. Knowing Bros (Ask Us Anything)
5. My Little Old Boy
6. How Do You Play?
7. 2 Days & 1 Night Season 4
8. I Am Solo
9. Radio Star
10. Shooting Stars (Kick a Goal)
11. Street Man Fighter
12. My Golden Kids
13. Win or Nothing (Strongest Baseball)
14. The King of Mask Singer
15. Call of the Country
16. Immortal Songs
17. Tasty Guys
18. The Manager
19. The Village President’s People
20. The Return of Superman

What do you think about this list? Tell us in the comments!

Cover Photo Source: MBC