April brand image rankings for boy groups have been released by the Korean Business Research Institute.
With a brand reputation index of 13,032,735 - which is 11.4% more than their index last month, BTS got number one this month. They had “Time magazine,” “cover model” and “Grammy award” as the top-ranking phrases in their keyword analysis and ““selected,” “influential,” and “misfire” as their top-ranking related terms.
With a brand reputation index of 7,655,526, Bigbang rose to second place on the list this month. Their brand reputation index increased an impressive 847.13%. Seventeen came in third with an index of 3,264,715. EXO and NCT rounded up the top five spots at fourth and fifth places, respectively.
The rankings were calculated using big data collected from 9 March to 9 April, and an examination of many boy groups’ consumer engagement, media coverage, communication, and community awareness indexes.
Here is the list of top 20 boy groups who topped the April list:
- Stray Kids
- Super Junior
- THE BOYZ
- MONSTA X
- Wanna One