This month’s brand reputation rankings for all idol groups have been released by the Korean Business Research Institute.
With a brand reputation rating of 10,642,584, BTS took the top spot this month. “Billboard,” “YouTube,” and “resurgence” are among top-ranking phrases in the group’s keyword assessment, while “surpass,” “recognize,” and “diagnosed” were among the top-ranking related terms. Positive replies accounted for 69.08 percent of BTS’s positivity-negativity analysis.
BLACKPINK came in second with a brand reputation index of 7,994,048.
TWICE ranked third on the list with a brand image score of 3,568,043, followed by Red Velvet in fourth place with a score of 3,107,234 and SEVENTEEN in fifth position with a total score of 3,005,967 for February.
The rankings were produced using big data collected from 1 January to 1 February, and an examination of consumer participation, media coverage, communication, and community awareness indexes.
Here is the list of top 20 groups who topped the February list:
- Red Velvet
- Wanna One
- Oh My Girl
- The Boyz
- Girls’ Generation
- Monsta X