Idol Groups Brand Reputation Rankings For February Is Here

This month’s brand reputation rankings for all idol groups have been released by the Korean Business Research Institute.

With a brand reputation rating of 10,642,584, BTS took the top spot this month. “Billboard,” “YouTube,” and “resurgence” are among top-ranking phrases in the group’s keyword assessment, while “surpass,” “recognize,” and “diagnosed” were among the top-ranking related terms. Positive replies accounted for 69.08 percent of BTS’s positivity-negativity analysis.

BLACKPINK came in second with a brand reputation index of 7,994,048.

TWICE ranked third on the list with a brand image score of 3,568,043, followed by Red Velvet in fourth place with a score of 3,107,234 and SEVENTEEN in fifth position with a total score of 3,005,967 for February.

The rankings were produced using big data collected from 1 January to 1 February, and an examination of consumer participation, media coverage, communication, and community awareness indexes.

Here is the list of top 20 groups who topped the February list:

• BTS
• Blackpink
• Twice
• Red Velvet
• Seventeen
• 2PM
• Wanna One
• aespa
• NCT
• Oh My Girl
• The Boyz
• Ive
• Kep1er
• Astro
• Girls’ Generation
• Lovelyz
• Mamamoo
• Monsta X
• April
• EXO