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Cover image for Idol Groups Brand Reputation Rankings For February Is Here
Ane Reyl
Ane Reyl

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Idol Groups Brand Reputation Rankings For February Is Here

This month’s brand reputation rankings for all idol groups have been released by the Korean Business Research Institute.

With a brand reputation rating of 10,642,584, BTS took the top spot this month. “Billboard,” “YouTube,” and “resurgence” are among top-ranking phrases in the group’s keyword assessment, while “surpass,” “recognize,” and “diagnosed” were among the top-ranking related terms. Positive replies accounted for 69.08 percent of BTS’s positivity-negativity analysis.

BLACKPINK came in second with a brand reputation index of 7,994,048.

TWICE ranked third on the list with a brand image score of 3,568,043, followed by Red Velvet in fourth place with a score of 3,107,234 and SEVENTEEN in fifth position with a total score of 3,005,967 for February.

The rankings were produced using big data collected from 1 January to 1 February, and an examination of consumer participation, media coverage, communication, and community awareness indexes.

Here is the list of top 20 groups who topped the February list:

  • BTS
  • Blackpink
  • Twice
  • Red Velvet
  • Seventeen
  • 2PM
  • Wanna One
  • aespa
  • NCT
  • Oh My Girl
  • The Boyz
  • Ive
  • Kep1er
  • Astro
  • Girls’ Generation
  • Lovelyz
  • Mamamoo
  • Monsta X
  • April
  • EXO

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