March brand image rankings for boy groups have been released by the Korean Business Research Institute.
With a brand reputation index of 11,704,137, the group that got number one this month had “concert,” “Jamsil Stadium” and “Army” as the top-ranking phrases in their keyword analysis and “perform,” “hold” and “be together” as their top-ranking related terms. This boy group is
BTS!
With a brand reputation index of 3,857,051, BTOB rose to second place on the list this month while Seventeen came in third with an index of 3,408,409. EXO and NCT rounded up the top five spots at fourth and fifth places, respectively.
The rankings were calculated using big data collected from 12 February to 12 March, and an examination of many boy groups’ consumer engagement, media coverage, communication, and community awareness indexes.
Here is the list of top 20 boy groups who topped the March list:
- BTS
- BTOB
- Seventeen
- EXO
- NCT
- The Boyz
- SHINee
- Astro
- 2PM
- Monsta X
- Treasure
- Enhypen
- Wanna One
- Stray Kids
- Ateez
- SF9
- VIXX
- Tomorrow X Together
- Infinite
- Shinhwa
Are you surprised by this list? Let us know below!
Cover Photos Source: Twitter/BTS_twt, OFFICIALBTOB, pledis_17
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