October Variety Show Brand Reputation Rankings Revealed

The monthly Brand Reputation Rankings for Variety Shows have been announced for this month.

With a brand reputation index of 6,722,730 MBC show I Live Alone (also known as Home Alone) maintained its position at the top of this list for the month of October. The show had “Pak Se Ri,” “Kim Ji Hoon,” and “Chun Jung Myung” as the top-ranking phrases in their keyword analysis and “return,” “transform,” and “reveal” as their top-ranking related terms. Their positivity-negativity analysis ratio is 85.61% positive.

SBS show My Little Old Boy climbed up to the second spot with a brand reputation index of 5,266,257 which is an impressive 45.36% increase in its numbers since last month. The SBS show Running Man came in third with a brand reputation ranking of 4,300,048 marking a 31.89% rise in their score compared to September.

MBC’s Radio Star and KBS show National Singing Contest got fourth and fifth in the list, respectively.

The rankings were calculated using big data collected from 2 September to 2 October, and an examination of 50 variety shows' consumer engagement, media coverage, communication, and community awareness indexes.

Here is the list of the top 20 variety shows’ with the highest Brand Reputation Rankings for this month:

1. Home Alone (I Live Alone)
2. My Little Old Boy
3. Running Man
4. Radio Star
5. National Singing Contest
6. I Am Solo
7. Call of the Country
8. Knowing Bros (Ask Us Anything)
9. 2 Days & 1 Night Season 4
10. Street Man Fighter
11. Shooting Stars (Kick a Goal)
12. Europe Outside the Tent
13. Win or Nothing (Strongest Baseball)
14. Immortal Songs
15. Gayo Stage
16. Tasty Guys
17. The King of Mask Singer
18. The Backpacker Chef
19. The Manager
20. Hidden Singer

What do you think about this list? Tell us in the comments!

Cover Photo Source: MBC