The monthly Brand Reputation Rankings for Variety Shows have been announced for this month.
With a brand reputation index of 5,284,737 MBC show I Live Alone (also known as Home Alone) climbed to the top of this list for the month of August. The show had “Hwang Hee Chan,” “Kim Kwang Kyu” and “Park Na Rae” as the top-ranking phrases in their keyword analysis and “reveal,” “return” and “appear” as their top-ranking related terms. Their positivity-negativity analysis ratio is 83.55% positive.
tvN’s show Europe Outside the Tent climbed up to the second spot with a brand reputation index of 4,335,654 which is an impressive 120.28% increase in its numbers since last month. The KBS show National Singing Contest came in third with a brand reputation ranking of 3,923,476 marking a 57.11% rise in their score compared to August.
SBS show My Little Old Boy and JTBC show Knowing Bros (also known as Ask Us Anything) got fourth and fifth in the list, respectively.
The rankings were calculated using big data collected from 4 August to 4 September, and an examination of 50 variety show’s consumer engagement, media coverage, communication, and community awareness indexes.
Here is the list of the top 20 variety shows’ with the highest Brand Reputation Rankings for this month:
- Home Alone (I Live Alone)
- Europe Outside the Tent
- National Singing Contest
- My Little Old Boy
- Knowing Bros (Ask Us Anything)
- Running Man
- Radio Star
- Win or Nothing (Strongest Baseball)
- Immortal Songs
- Shooting Stars (Kick a Goal)
- The Manager
- The King of Mask Singer
- Call of the Country
- Men of the Wind
- 2 Days & 1 Night Season 4
- Street Man Fighter
- Divorced Singles
- World Dark Tour
- The Backpacker Chef
- The Return of Superman
What do you think about this list? Tell us in the comments!
Cover Photo Source: MBC, tvN
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