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Cover image for October Variety Star Brand Reputation Rankings Revealed
Ane Reyl
Ane Reyl

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October Variety Star Brand Reputation Rankings Revealed

The monthly Brand Reputation Rankings for Variety Stars have been announced for this month.

With a brand reputation index of 3,624,461, Yoo Jae Suk topped the list in October. This marks an impressive 44.82% increase in his scores compared to September. “YouTube,” “Kim Jong Kook,” and “Running Man” were among the top-ranking phrases in his keyword analysis, while “donate,” “talk,” and “sincere” were among the top-ranking related terms.

Kim Jong Kook placed second this month with a brand reputation ranking of 2,280,058, which is an 43.66% increase in his score since last month too. Comedian Kim Shin Young got third this month with a brand reputation ranking of 2,105,630.

Additionally, Lee Sang Min, and singer and actress Lee Seung Gi got fourth and fifth in the list with a brand reputation index of 2,092,851 and 1,425,560, respectively.

The rankings were calculated using big data collected from 1 September to 1 October, and an examination of the singer's consumer engagement, media coverage, communication, and community awareness indexes.

Here is the list of the top 30 variety stars with the highest Brand Reputation Rankings for this month:

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kim Shin Young
  4. Lee Sang Min
  5. Lee Seung Gi
  6. Park Myung Soo
  7. Kim Jong Min
  8. Kim Joon Ho
  9. Kim Gura
  10. Kang Ho Dong
  11. Shin Dong Yup
  12. Hong Hyun Hee
  13. Seo Jang Hoon
  14. Tak Jae Hoon
  15. HaHa
  16. Lee Hwi Jae
  17. Ahn Jung Hwan
  18. Song Ji Hyo
  19. Kim Sung Joo
  20. Super Junior’s Kim Heechul
  21. Lee Kyung Kyu
  22. Jo Se Ho
  23. Lee Soo Geun
  24. Kim Sook
  25. Shin Bong Sun
  26. Jung Joon Ha
  27. Park Na Rae
  28. Jun Hyun Moo
  29. Lee Guk Joo
  30. Lee Young Ja

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Photo Source: F28STAR, Flicker/Vernon Chan, Youtube/돈쭐내러 왔습니다 MUK-FIA
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